Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
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Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
Imprint | New York University Press |
Country of origin | United States |
Release date | May 2002 |
Availability | Expected to ship within 10 - 15 working days |
First published | May 2002 |
Authors | Michael Morley |
Dimensions | 229 x 152 x 14mm (L x W x T) |
Format | Paperback - Trade |
Pages | 228 |
Edition | Revised |
ISBN-13 | 978-0-8147-5679-9 |
Barcode | 9780814756799 |
Categories | |
LSN | 0-8147-5679-4 |