Marketing Without Advertising - Inspire Customers to Rave about Your Business and Create Lasting Success. 5th Edition.

Please note that this edition is now out of print and has been replaced by the 6th edition, also available through MyiLibrary ...
This book teaches small business owners the secrets to making their businesses dazzle. It provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. The book details strategic methods for effective: [ pricing [ customer education [ store improvement [ spreading of the word [ Internet use -- both for marketing and direct sales. A must-have book for any small business owner!