Please note that this edition is now out of print and has been
replaced by the 6th edition, also available through MyiLibrary ...
This book teaches small business owners the secrets to making their
businesses dazzle. It provides practical advice on how to attract
new customers, satisfy the regulars, and turn dissatisfied
one-timers into loyal supporters. The book details strategic
methods for effective: [ pricing [ customer education [ store
improvement [ spreading of the word [ Internet use -- both for
marketing and direct sales. A must-have book for any small business
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!