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TRM - Total Relationship Management (Paperback) Loot Price: R765
Discovery Miles 7 650
You Save: R81 (10%)
TRM - Total Relationship Management (Paperback): Mosad Zineldin

TRM - Total Relationship Management (Paperback)

Mosad Zineldin

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List price R846 Loot Price R765 Discovery Miles 7 650 | Repayment Terms: R71 pm x 12* You Save R81 (10%)

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The last decade has seen much attention given to the subject of strategic relationship management and marketing. This book examines the new style of managing strategic business relationships. Dr. Zineldin shows how relationship management and marketing becomes a powerful tool for developing long-term relationships with suppliers, clients and distributors. The book provides students, researchers, managers, marketers and consultants with valuable new concepts and advice on key aspects within the area.

General

Imprint: Studentlitteratur Ab,Sweden
Country of origin: Sweden
Release date: 2000
Authors: Mosad Zineldin
Dimensions: 220 x 155mm (L x W)
Format: Paperback
Pages: 296
ISBN-13: 978-91-44-01273-5
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
Books > Business & Economics > Promotions
LSN: 91-44-01273-X
Barcode: 9789144012735

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