Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and
innovation in the context of postmodern society and information
economy. It applies "popular culture" theory to such companies as
Virgin, Microsoft, and Apple, to analyse their innovation
strategies. This is the first book of its kind that mingles popular
culture theory with innovation theory and entrepreneurship. It is
written, true to the spirit of popular culture, in a lively style
with abundant popular cultural references, and textual and visual
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