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Rowdy Entrepreneurs and Insecure Dinosaurs - Popular Strategies for Innovation After the End of Endings (Paperback) Loot Price: R224
Discovery Miles 2 240
Rowdy Entrepreneurs and Insecure Dinosaurs - Popular Strategies for Innovation After the End of Endings (Paperback): Murat...

Rowdy Entrepreneurs and Insecure Dinosaurs - Popular Strategies for Innovation After the End of Endings (Paperback)

Murat Karamuftuoglu

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Loot Price R224 Discovery Miles 2 240

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Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies "popular culture" theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.

General

Imprint: Zero Books
Country of origin: United Kingdom
Release date: April 2013
First published: April 2013
Authors: Murat Karamuftuoglu
Dimensions: 212 x 140 x 7mm (L x W x T)
Format: Paperback - Trade
Pages: 131
ISBN-13: 978-1-78099-287-7
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies
Books > Business & Economics > Business & management
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Promotions
LSN: 1-78099-287-4
Barcode: 9781780992877

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