Corporate Responsibility (CR) has never been more prominent on the
corporate agenda. More companies are coming to understand that it
is in their economic interest to address social and environmental
impacts in a manner that is integrated with their operations. CR
encompasses issues such as sustainability (meeting the needs of the
present without compromising the ability of future generations to
meet their needs), stakeholder management, and corporate
governance, as well as corporate philanthropy.
"Mainstreaming Corporate Responsibility" takes an innovative
approach to CSR. Based around case studies commissioned by EABIS,
the book is structured around major subject areas in the business
school curriculum. It provides a chapter on the relevance of CR to
each subject area and identify CR issues to be addressed.
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