Determinants of Electronic Commerce Adoption (Paperback)


This book is a study of determinants of eCommerce adoption in small to medium-sized enterprises (SMEs) in New Zealand. The book uses an eCommerce adoption model consisting of different factors which may influence, or hinder, adoption of eCommerce technologies by SMEs in New Zealand. The book uses different methodological approaches to collect data using survey and focus group instruments. The factors included the Chief Executive Officers' (CEO), cost, business size, relative advantage, compatibility of eCommerce with the business, competition, support from technology vendors, information intensity of products, and pressure from suppliers or buyers. This book finds certain factors to contradict previous research findings. These anomalies suggest the uniqueness of the eCommerce adoption context in SMEs in New Zealand.

R2,053
List Price R2,072

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles20530
Mobicred@R192pm x 12* Mobicred Info
Free Delivery
Delivery AdviceShips in 10 - 15 working days


Toggle WishListAdd to wish list
Review this Item

Product Description

This book is a study of determinants of eCommerce adoption in small to medium-sized enterprises (SMEs) in New Zealand. The book uses an eCommerce adoption model consisting of different factors which may influence, or hinder, adoption of eCommerce technologies by SMEs in New Zealand. The book uses different methodological approaches to collect data using survey and focus group instruments. The factors included the Chief Executive Officers' (CEO), cost, business size, relative advantage, compatibility of eCommerce with the business, competition, support from technology vendors, information intensity of products, and pressure from suppliers or buyers. This book finds certain factors to contradict previous research findings. These anomalies suggest the uniqueness of the eCommerce adoption context in SMEs in New Zealand.

Customer Reviews

No reviews or ratings yet - be the first to create one!

Product Details

General

Imprint

Lap Lambert Academic Publishing

Country of origin

Germany

Release date

June 2010

Availability

Expected to ship within 10 - 15 working days

First published

June 2010

Authors

Dimensions

229 x 152 x 20mm (L x W x T)

Format

Paperback - Trade

Pages

360

ISBN-13

978-3-8383-2013-7

Barcode

9783838320137

Categories

LSN

3-8383-2013-1



Trending On Loot