Based on the real-life example of Whirlpool a solid company with a significant track record and global reach--"Strategic Innovation" shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity--through innovation.
Based on the real-life example of Whirlpool a solid company with a significant track record and global reach--"Strategic Innovation" shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity--through innovation.
Imprint | Jossey-Bass Inc.,U.S. |
Country of origin | United States |
Release date | September 2003 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2003 |
Authors | Nancy Tennant Snyder, Deborah L. Duarte |
Format | Electronic book text |
Pages | 240 |
Edition | 1st edition |
ISBN-13 | 978-0-7879-7194-6 |
Barcode | 9780787971946 |
Categories | |
LSN | 0-7879-7194-4 |