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Basic Marketing Research - Pearson New International Edition (Paperback, 4th edition)
Manoj MalhotraFor undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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Product Description
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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Product Details
General
Imprint | Pearson Education Limited |
Country of origin | United Kingdom |
Release date | August 2013 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2014 |
Authors | Manoj Malhotra |
Dimensions | 274 x 214 x 22mm (L x W x T) |
Format | Paperback |
Pages | 670 |
Edition | 4th edition |
ISBN-13 | 978-1-292-02048-8 |
Barcode | 9781292020488 |
Categories | |
LSN | 1-292-02048-2 |
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