Writing Emails That Have a Clear Purpose (Electronic book text)

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from "The Truth About the New Rules of Business Writing" (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.

Make sure every email has a purpose-and your message is instantly clear to everyone you're sending it to.

We've become a nation of scanners. We screen every incoming message for relevance and importance, and if we decide to read it, usually give it a rapid review and stop as soon as we've gotten the gist. We simply don't like reading a lot of text on screen. Take this into account in crafting your e-mails. Keep these things in mind....