Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. "The Hidden Art of Interviewing People" shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.
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Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. "The Hidden Art of Interviewing People" shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.
Imprint | John Wiley & Sons |
Country of origin | United Kingdom |
Release date | April 2007 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | June 2007 |
Authors | Neil McPhee, Roger Terry |
Dimensions | 241 x 164 x 26mm (L x W x T) |
Format | Hardcover |
Pages | 384 |
ISBN-13 | 978-0-470-06079-7 |
Barcode | 9780470060797 |
Categories | |
LSN | 0-470-06079-4 |