0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > E-commerce

Not currently available

Get Content. Get Customers. (Hardcover) Loot Price: R403
Discovery Miles 4 030
Get Content. Get Customers. (Hardcover): Newt Barrett, Joe Pulizzi

Get Content. Get Customers. (Hardcover)

Newt Barrett, Joe Pulizzi

 (sign in to rate)
Loot Price R403 Discovery Miles 4 030

Bookmark and Share

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

We are in the middle of a content revolution, a revolution like none we've ever seen before. It is simply the greatest opportunity businesses have ever had to communicate directly with their customers. The barriers, that for years have separated businesses from talking one-on-one with their customers, have fallen. No longer is it necessary to buy ads to get your message out. Today, marketers can be the media. Businesses, both large and small, have the opportunity to create their own valuable, relevant and compelling content that turns prospects into buyers of your products and services. This strategy, called content marketing, creates marketing messages that your customers request, instead of interruptive messages they ignore. Get Content. Get Customers. shows you step-by-step how to create and execute a content marketing strategy that works regardless of the size of your company or the type of business you are in. This book provides dozens of examples of how large and small companies, associations, entrepreneurs, and international organizations are leveraging the power of content to drive their businesses. All the rules have changed. You need to relearn the marketing game with a brand new marketing mindset. Those who can adapt will flourish. This book offers a practical guide that you can implement now to drive your business for the future.

General

Imprint: Voyager Media, Inc.
Country of origin: United Kingdom
Release date: May 2008
First published: May 2008
Authors: Newt Barrett • Joe Pulizzi
Dimensions: 229 x 152 x 16mm (L x W x T)
Format: Hardcover - With printed dust jacket / With dust jacket
Pages: 200
ISBN-13: 978-0-9801878-0-9
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > E-commerce
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
Books > Business & Economics > Business & management > Sales & marketing > General
Promotions
Books > Business & Economics > Promotions
LSN: 0-9801878-0-X
Barcode: 9780980187809

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners