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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition) Loot Price: R921
Discovery Miles 9 210
You Save: R179 (16%)
Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley

Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition)

Nigel Bradley

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List price R1,100 Loot Price R921 Discovery Miles 9 210 | Repayment Terms: R84 pm x 12* You Save R179 (16%)

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Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

General

Imprint: Oxford UniversityPress
Country of origin: United Kingdom
Release date: March 2013
Authors: Nigel Bradley
Dimensions: 246 x 190 x 27mm (L x W x T)
Format: Paperback
Pages: 527
Edition: 3rd Revised edition
ISBN-13: 978-0-19-965509-0
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education
Books > Academic & Education > Varsity Textbooks > Business & Economics
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
LSN: 0-19-965509-X
Barcode: 9780199655090

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