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Polls and Surveys -Understanding What They Tell Us (Hardcover, 1st ed)
NM Bradburn1. Polling the Public: Purpose and Process
2. Growth of Public Opinion Polling
3. Proper and Improper Uses of Surveys
4. The Organizations That Do the Polling
5. How Information Is Collected
6. How Respondents are Selected
7. Asking the Question: How Wording Affects Response
8. What Do the Answers Mean?
9. Understanding Sources of Error
10. Should Polls Be Banned?
11. Effects of Polls on Elections, Governments, Business, and Media
GlossaryReferencesIndex
2. Growth of Public Opinion Polling
3. Proper and Improper Uses of Surveys
4. The Organizations That Do the Polling
5. How Information Is Collected
6. How Respondents are Selected
7. Asking the Question: How Wording Affects Response
8. What Do the Answers Mean?
9. Understanding Sources of Error
10. Should Polls Be Banned?
11. Effects of Polls on Elections, Governments, Business, and Media
GlossaryReferencesIndex
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Product Description
1. Polling the Public: Purpose and Process
2. Growth of Public Opinion Polling
3. Proper and Improper Uses of Surveys
4. The Organizations That Do the Polling
5. How Information Is Collected
6. How Respondents are Selected
7. Asking the Question: How Wording Affects Response
8. What Do the Answers Mean?
9. Understanding Sources of Error
10. Should Polls Be Banned?
11. Effects of Polls on Elections, Governments, Business, and Media
GlossaryReferencesIndex
2. Growth of Public Opinion Polling
3. Proper and Improper Uses of Surveys
4. The Organizations That Do the Polling
5. How Information Is Collected
6. How Respondents are Selected
7. Asking the Question: How Wording Affects Response
8. What Do the Answers Mean?
9. Understanding Sources of Error
10. Should Polls Be Banned?
11. Effects of Polls on Elections, Governments, Business, and Media
GlossaryReferencesIndex
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Product Details
General
Imprint | Jossey-Bass Inc.,U.S. |
Country of origin | United States |
Release date | August 1988 |
Availability | Expected to ship within 10 - 15 working days |
First published | August 1988 |
Authors | NM Bradburn |
Dimensions | 229 x 162 x 27mm (L x W x T) |
Format | Hardcover |
Pages | 272 |
Edition | 1st ed |
ISBN-13 | 978-1-55542-098-7 |
Barcode | 9781555420987 |
Categories | |
LSN | 1-55542-098-2 |
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