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The Marketing Strategy Desktop Guide (Paperback)
Norton PaleyThis comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
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Product Description
This comprehensive guide includes coverage of the following key issues: marketing in the new millennium; the uncontrollables; marketing research; diversity in customer behaviour; pricing strategies; your organization's structure and your competitive position.
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Product Details
General
Imprint | Thorogood |
Country of origin | United Kingdom |
Series | Desktop Guide S. |
Release date | August 2000 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | September 2001 |
Authors | Norton Paley |
Dimensions | 230 x 175 x 19mm (L x W x T) |
Format | Paperback |
Pages | 280 |
ISBN-13 | 978-1-85418-139-8 |
Barcode | 9781854181398 |
Categories | |
LSN | 1-85418-139-4 |
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