The Swiss pharmaceutical industry is world-famous, and of today's
top five global pharmaceutical businesses, two are Swiss - Roche
and Novartis. Novartis was created in 1996 from a merger between
three other major companies, Ciba, Geigy and Sandoz (the merger was
the biggest ever in business history worldwide up to that point),
but despite being a relatively new name, it is rooted in over 150
years of history. Focusing on the emergence of Novartis, this
authoritative book is also the fascinating story of how
Switzerland's pharmaceutical industry grew out of early
dye-production for textiles in the mid nineteenth century, scored
major triumphs with the introduction of products such as DDT and
Valium in the twentieth century, and developed into the
far-reaching international healthcare providers of today.
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