Brand Equity Management (Hardcover)


Brand and Equity Management: Gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. In this thought-provoking work, Paul Martin, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Martin deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.

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Product Description

Brand and Equity Management: Gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. In this thought-provoking work, Paul Martin, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date. With hundreds of examples and case studies of brands throughout the world, Martin deals with the very essence and culture of branding and provides an overall philosophy for every aspect of brand management.

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Product Details

General

Imprint

Global Vision Publishing House

Country of origin

India

Release date

December 2009

Availability

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Authors

Format

Hardcover

ISBN-13

978-81-8220-219-1

Barcode

9788182202191

Categories

LSN

81-8220-219-1



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