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Strategic Challenges for the Base of the Pyramid (Paperback)
Loot Price: R566
Discovery Miles 5 660
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Strategic Challenges for the Base of the Pyramid (Paperback)
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Loot Price R566
Discovery Miles 5 660
Expected dispatch within 7 - 12 working days
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This pioneering book addresses some of the key challenges that
firms encounter when they enter low-income markets and offers
solutions - based on empirical evidence - for those firms already
operating in such a difficult arena. The Base of the Pyramid (BoP)
has become a popular area for firms to search for new business
potential. However, serving the BoP requires a fundamentally
different approach to doing business and presents a new and unique
set of organizational challenges. In this book, Patrick Vermeulen
and Edgar Hutte discuss some of the key challenges firms are
confronted with when operating in BoP markets. Based on empirical
evidence from various companies across the globe, the authors
provide valuable insights into how firms can deal with these
challenges. With the rapid growth of developing countries, Western
firms should be more aware of the potential problems when entering
these markets; this book will help those making the crucial choices
necessary to resolve these issues. This book will appeal to
academics and students in international business or business
administration. It will also prove an essential resource for
practitioners that are active in, or are considering moving into,
low-income markets.
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