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Quicklook at Marketing (Paperback) Loot Price: R149
Discovery Miles 1 490
You Save: R35 (19%)
Quicklook at Marketing (Paperback): Patrick Forsyth

Quicklook at Marketing (Paperback)

Patrick Forsyth

Series: Quicklook Books

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List price R184 Loot Price R149 Discovery Miles 1 490 You Save R35 (19%)

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It is impossible to escape marketing in the modern world. It takes many forms and involves a bewildering range of skills. Huge resources are devoted to it. The success or failure of businesses and many other organisations is dependent on marketing. It brings in the business which creates revenue and profit. Marketing affects us all every day. It is important to know how it works. This book covers all of the key areas. It looks at marketing at a strategic level. It also describes the various techniques involved, including market research, product development and launch. It lifts the lid on a mix of creative communication methods, such as advertising in its many forms, public relations, sales promotion, merchandising and display. Modern approaches include on line selling, backed by social networking and viral marketing. The vital importance of electronic sales methods and the information that they provide is explained. Selling is part, but only part, of marketing. We look at the techniques involved and the many different types of selling, covering products ranging from chewing gum to aircraft. The importance of focus on the customer is made clear. By the end of this short book you will be well qualified to understand how a skilful marketing director approaches a major marketing challenge, as we follow an example.


Imprint: Quicklook Books Limited
Country of origin: United Kingdom
Series: Quicklook Books
Release date: August 2012
Authors: Patrick Forsyth
Dimensions: 210 x 148 x 7mm (L x W x T)
Format: Paperback
Pages: 96
ISBN-13: 978-1-908926-16-6
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 1-908926-16-3
Barcode: 9781908926166

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