Innovations and Institutions (Electronic book text)

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This new book uses extensive and multifaceted data and sophisticated data analysis to explore product innovation in the financial services sector. Merging academic and critical analysis with practical recommendations for companies, this book provides a full and rich account of how new products are brought to market, considering both successes and failures. Providing insight into the organization of product innovation processes in the financial services sector and setting up guidelines for the improvement of these processes, it is essential reading for those in banking, finance and insurance sectors with an interest in innovation studies.


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Product Description

This new book uses extensive and multifaceted data and sophisticated data analysis to explore product innovation in the financial services sector. Merging academic and critical analysis with practical recommendations for companies, this book provides a full and rich account of how new products are brought to market, considering both successes and failures. Providing insight into the organization of product innovation processes in the financial services sector and setting up guidelines for the improvement of these processes, it is essential reading for those in banking, finance and insurance sectors with an interest in innovation studies.

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Product Details

General

Imprint

Routledge

Country of origin

United States

Release date

2007

Availability

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Authors

,

Format

Electronic book text

Pages

180

ISBN-13

978-1-280-75739-6

Barcode

9781280757396

Categories

LSN

1-280-75739-6



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