Business information system strategy - How managers use CRM, ERP and SCM systems (Paperback)

Seminar paper from the year 2011 in the subject Economics - Finance, grade: A, Atlantic International University (BUSINESS), course: FINANCE, language: English, abstract: Yesterday, businesses were in charge, but thanks to Customer Relationship Management and technology today where customers are now the centre of every company. Customers are free to choose whatever product and that matter very selective in the choice of where to shop. This trend has now made managers in the business environment to undertake strategic thinking seriously than before, where customer's value was less important. Management Information System is now helping businesses to track the records of Customers as information is now carrying a strategic value. In recent business environment data keeping is paramount with technology infrastructure to help businesses. Customer relationship Management is to give the business and its value customers with the support of information technology an efficient and effective use of their products and services to customers by the use of information technology by the press of a bottom inn the customers own premises to have all information about the product and also to view other product in the company's profile without any movement. Enterprise Resource Planning is another backbone of businesses which seek to facilitate the efficient use of resources with the organization as a broad spectrum. ERP is assist the processes of the business Channels from production line, logistics, distribution handling of all financial management issues and even in the human resource issues in the company, . This is an important planning management that information system is now addressing the needs of businesses particularly large companies where there are huge demands of vital information within the shortest possible time frame for decision makers to act. Another important segment that recent businesses cannot over look is the concept of supply chain management. This is one of th