International Marketing Strategy 1998-99 (Paperback, Revised edition)

Published on behalf of The Chartered Institute of Marketing (UK), which markets itself as the world's largest professional marketing management body, the workbook offers study support for students seeking certification in this CIM course module. Includes recent exams with answers and examiner's comments, a glossary covering terms from "4Ps/7Ps" to "World Trade Organization", and tables and figures related to wooing the international market.