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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Strategic Marketing Management 1996-97 (Paperback) Loot Price: R368
Discovery Miles 3 680
Strategic Marketing Management 1996-97 (Paperback): Paul Fifield, Colin Gilligan

Strategic Marketing Management 1996-97 (Paperback)

Paul Fifield, Colin Gilligan

Series: CIM Student Workbook S.: Diploma

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Loot Price R368 Discovery Miles 3 680

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Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.

General

Imprint: Butterworth-Heinemann
Country of origin: United Kingdom
Series: CIM Student Workbook S.: Diploma
Release date: August 1996
Authors: Paul Fifield • Colin Gilligan
Dimensions: 297 x 210mm (L x W)
Format: Paperback
Pages: 316
ISBN-13: 978-0-7506-2914-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
LSN: 0-7506-2914-2
Barcode: 9780750629140

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