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How to Speak American - Building Brands in the New Heartland (Paperback) Loot Price: R430
Discovery Miles 4 300
How to Speak American - Building Brands in the New Heartland (Paperback): Paul Jankowski

How to Speak American - Building Brands in the New Heartland (Paperback)

Paul Jankowski

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Loot Price R430 Discovery Miles 4 300

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As I participate in brand strategy sessions, review consumer behavior data and observe hundreds of branding initiatives, I am more convinced than ever that many of the major ad agencies and brand leaders do not understand the "New" Heartland beyond a handful of shallow insights and stereotypes. There is a great opportunity for brands to build strong relationships with the biggest and most loyal consumer segment in the country: 60% of US consumers live in the New Heartland. This book will help brand builders define and connect with the New Heartland consumer and embrace the role core values such as Faith, Community and Family plays in buying behavior.

General

Imprint: ABS Publishing
Country of origin: United States
Release date: April 2011
First published: April 2011
Authors: Paul Jankowski
Dimensions: 229 x 152 x 10mm (L x W x T)
Format: Paperback - Trade
Pages: 192
ISBN-13: 978-0-615-45391-0
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Promotions
LSN: 0-615-45391-0
Barcode: 9780615453910

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