Exploring the Sales-Marketing Interface. Journal of Business & Industrial Marketing, Volume 21, Issue 6 (Electronic book text)

This e-book focuses on interfunctional coordination in general, and the marketing-sales interface in specific. The guest-editor has produced an edition that pinpoints the relevance of interdepartmental coordination in reaching a marketing orientation, whilst recognizing that the marketing-sales interface is not always optimal and warrants more attention by academic researches and managers. This publication seeks to fill a gap in the field by focusing on business markets. It has sought to bring together a collection of papers that show various aspects of the interface between marketing and sales in business to business settings.