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Bayesian Statistics and Marketing (Hardcover) Loot Price: R1,277
Discovery Miles 12 770
You Save: R144 (10%)
Bayesian Statistics and Marketing (Hardcover): Peter E. Rossi, Greg M. Allenby, Rob Mcculloch

Bayesian Statistics and Marketing (Hardcover)

Peter E. Rossi, Greg M. Allenby, Rob Mcculloch

Series: Wiley Series in Probability and Statistics

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List price R1,421 Loot Price R1,277 Discovery Miles 12 770 | Repayment Terms: R118 pm x 12* You Save R144 (10%)

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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources.

"Bayesian Statistics and Marketing" describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods.

Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models.Provides a self-contained introduction to Bayesian methods.Includes case studies drawn from the authors' recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems.Is accompanied by an R package, "bayesm," which implements all of the models and methods in the book and includes many datasets. In addition the book's website hosts datasets and R code for the case studies."Bayesian Statistics and Marketing" provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike.


Imprint: Wiley-Blackwell
Country of origin: United States
Series: Wiley Series in Probability and Statistics
Release date: October 2005
Authors: Peter E. Rossi • Greg M. Allenby • Rob Mcculloch
Dimensions: 252 x 170 x 25mm (L x W x T)
Format: Hardcover
Pages: 368
ISBN-13: 978-0-470-86367-1
Categories: Books > Business & Economics > Business & management
Books > Science & Mathematics > Mathematics
Books > Business & Economics > Business & management > General
Books > Science & Mathematics > Mathematics > General
Books > Business & Economics > Promotions
LSN: 0-470-86367-6
Barcode: 9780470863671

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