Developed from powerful techniques consistently proven in the
world of multi-million pound commercial bid writing, "Persuasive
Writing" reveals the most efficient and effective ways to make your
words work, time after time.
Discover how to:
Transform any document into something truly compelling and
Understand what your reader really wants to hear and use this to
get what you want
Combine logic and emotion to convince even the most sceptical
Whether you're writing for business or for pleasure, the longest
document or the shortest email, with these and many more proven
techniques, "Persuasive Writing" will ensure every word works for
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