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Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour

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Organization and Marketing (Paperback) Loot Price: R838
Discovery Miles 8 380
  • This item is a special order that could take a long time to obtain.

Organization and Marketing (Paperback): Peter Spillard

Organization and Marketing (Paperback)

Peter Spillard

Series: Routledge Library Editions: Marketing

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Loot Price R838 Discovery Miles 8 380 | Repayment Terms: R78 pm x 12*

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Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 2014
Authors: Peter Spillard
Dimensions: 235 x 159 x 13mm (L x W x T)
Format: Paperback
Pages: 238
ISBN-13: 978-1-138-99463-8
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 1-138-99463-4
Barcode: 9781138994638

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