The Complete Idiot's Guide to Memes (Electronic book text)

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The ways of memes.
Memes are "viruses of the mind"-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. "The Complete Idiot's Guide(r) to Memes" explains how memes work, how they spread, and what memes tell us about how we make sense of our world.
*First book to cover all types of memes, including viral memes in the digital age
*Features the Most Influential Memes in History and the Ten Biggest Internet Memes

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Product Description

The ways of memes.
Memes are "viruses of the mind"-symbols, ideas, or practices that are transmitted through speech, gestures, and rituals. Understanding how symbols like the peace sign or ad slogans like "Where's the beef?" or viral videos become part of our common culture has become a primary focus of sales and marketing companies across the globe. "The Complete Idiot's Guide(r) to Memes" explains how memes work, how they spread, and what memes tell us about how we make sense of our world.
*First book to cover all types of memes, including viral memes in the digital age
*Features the Most Influential Memes in History and the Ten Biggest Internet Memes

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Product Details

General

Imprint

Alphabooks

Country of origin

United States

Release date

October 2010

Availability

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Authors

,

Format

Electronic book text - Windows

Pages

336

ISBN-13

978-1-101-44886-1

Barcode

9781101448861

Categories

LSN

1-101-44886-5



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