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Principles of Marketing/Essential Guide to Marketing Planning (Paperback, 1st Coursepack)
Philip Kotler, Gary Armstrong, Veronica Wong, John A. Saunders, Marian Burk WoodThis Online Course Pack consists of Principles of Marketing/Essential Guide to Marketing Planning, 1/e, by Kotler, Armstrong, Wong, Saunders and Wood (ISBN: 9781408207680), Principles of Marketing, 5/e by Kotler, Armstrong, Wong and Saunders (ISBN: 9780273711568), MyMarketingLab for Kotler Principles of Marketing fifth European edition student access card, 5/e by Kotler, Armstrong, Wong, and Saunders, (ISBN: 9780273711612), and Essential Guide to Marketing Planning, 1/e by Wood (ISBN: 9780273713234) plus access to a Pearson Education Online Course.
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Product Description
This Online Course Pack consists of Principles of Marketing/Essential Guide to Marketing Planning, 1/e, by Kotler, Armstrong, Wong, Saunders and Wood (ISBN: 9781408207680), Principles of Marketing, 5/e by Kotler, Armstrong, Wong and Saunders (ISBN: 9780273711568), MyMarketingLab for Kotler Principles of Marketing fifth European edition student access card, 5/e by Kotler, Armstrong, Wong, and Saunders, (ISBN: 9780273711612), and Essential Guide to Marketing Planning, 1/e by Wood (ISBN: 9780273713234) plus access to a Pearson Education Online Course.
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Product Details
General
Imprint | Financial Times Prentice Hall |
Country of origin | United Kingdom |
Release date | June 2008 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2008 |
Authors | Philip Kotler, Gary Armstrong, Veronica Wong, John A. Saunders, Marian Burk Wood |
Dimensions | 276 x 209mm (L x W) |
Format | Paperback |
Edition | 1st Coursepack |
ISBN-13 | 978-1-4082-0768-0 |
Barcode | 9781408207680 |
Categories | |
LSN | 1-4082-0768-0 |
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