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Principles of Marketing (Online resource, 7th Revised edition)
Principles of Marketing (Online resource, 7th Revised edition): Philip Kotler
Principles of Marketing (Online resource, 7th Revised edition): Philip Kotler

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Principles of Marketing (Online resource, 7th Revised edition)

Philip Kotler

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This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings - in product and service firms, consumer and business markets, profit and nonprofit organizations, domestic and global companies, and small and large businesses. It provides practical real-world examples and applications showing the major decisions that marketing managers face in their efforts to balance the organization's objectives and resources against needs and opportunities in the marketplace. The seventh edition emphasizes a number of marketing themes - delivering superior customer value, satisfaction, and quality; relationship marketing; total marketing quality; and value-delivery systems and adds significant new material on brand quality and brand strategy, including co-branding, multibranding, and packaging and the environment.

General

Imprint: Prentice Hall
Country of origin: United States
Release date: February 1996
Authors: Philip Kotler
Format: Online resource
Edition: 7th Revised edition
ISBN-13: 978-0-13-991937-4
Barcode: 9780139919374
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-13-991937-6

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