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The 2007-2012 World Outlook for Bathroom Cabinets and Shelves (Electronic book text)
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The 2007-2012 World Outlook for Bathroom Cabinets and Shelves (Electronic book text)
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This study covers the world outlook for bathroom cabinets and
shelves across more than 200 countries. For each year reported,
estimates are given for the latent demand, or potential industry
earnings (P.I.E.), for the country in question (in millions of U.S.
dollars), the percent share the country is of the region and of the
globe. These comparative benchmarks allow the reader to quickly
gauge a country vis-a-vis others. Using econometric models which
project fundamental economic dynamics within each country and
across countries, latent demand estimates are created. This report
does not discuss the specific players in the market serving the
latent demand, nor specific details at the product level. The study
also does not consider short-term cyclicalities that might affect
realized sales. The study, therefore, is strategic in nature,
taking an aggregate and long-run view, irrespective of the players
or products involved. This study does not report actual sales data
(which are simply unavailable, in a comparable or consistent manner
in virtually all of the 230 countries of the world). This study
gives, however, my estimates for the worldwide latent demand, or
the P.I.E., for bathroom cabinets and shelves. It also shows how
the P.I.E. is divided across the world's regional and national
markets. For each country, I also show my estimates of how the
P.I.E. grows over time (positive or negative growth). In order to
make these estimates, a multi-stage methodology was employed that
is often taught in courses on international strategic planning at
graduate schools of business.
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