Ethics is emphasized as never before in today's business world. Yet
it has been greatly misunderstood and often ineffectively
approached. Why is that? In this seminal book Philip Smith-Eivemark
creatively deals with the question of ethics in business. Placing
the responsibility and accountability of being ethically aware
squarely on each individual business person, he deals with . the
difficult problem of personal awareness and freedom . the
fundamental core values that lie behind everything we do . the
value screens through which each of us takes in information and
make our decisions . ethics in organizations and . the critical
importance of moral courage. Written in plain, everyday language,
this succinct book will help any interested person who is
attempting to understand the role of ethics both from a personal
stance and within any organizational setting.
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