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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Aerospace Marketing Management - Manufacturers * OEM * Airlines * Airports * Satellites * Launchers (Hardcover, 2002 ed.) Loot Price: R6,793
Discovery Miles 67 930

Aerospace Marketing Management - Manufacturers * OEM * Airlines * Airports * Satellites * Launchers (Hardcover, 2002 ed.)

Philippe Malaval, Christophe Benaroya

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Loot Price R6,793 Discovery Miles 67 930 | Repayment Terms: R621 pm x 12*

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Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Release date: May 2003
First published: May 2003
Authors: Philippe Malaval • Christophe Benaroya
Dimensions: 245 x 162 x 35mm (L x W x T)
Format: Hardcover - Laminated cover
Pages: 536
Edition: 2002 ed.
ISBN-13: 978-1-4020-7151-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
LSN: 1-4020-7151-5
Barcode: 9781402071515

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