Aerospace Marketing Management is a marketing manual devoted to:
-the aeronautics sector: parts suppliers, aircraft
manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.
It presents the essentials of marketing from basic concepts such as
segmentation, positioning and the marketing plan, to the product
policy, pricing, distribution and communication. This book also
includes specific chapters on project marketing, brand policy,
gaining loyalty through maintenance and training, compensation, and
alliance strategies. The different chapters show the new changes
due to Internet:
-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.
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