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Marketing for Hospitality and Tourism (Hardcover, 4th Revised US ed) Loot Price: R2,422
Discovery Miles 24 220
Marketing for Hospitality and Tourism (Hardcover, 4th Revised US ed): Phillip R. Kotler, John R. Bowen, James C. Makens

Marketing for Hospitality and Tourism (Hardcover, 4th Revised US ed)

Phillip R. Kotler, John R. Bowen, James C. Makens

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Loot Price R2,422 Discovery Miles 24 220 | Repayment Terms: R225 pm x 12*

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This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. "PART 1: " Understanding the Hospitality and Tourism Marketing Process"-"Introduces the concept of hospitality marketing and its importance. "PART 2: " Developing Hospitality and Tourism Marketing Opportunities and Strategies-Explains the role of consumer behavior and how it affects the marketing environment. "PART 3: " Developing the Hospitality and Tourism Mix-Identifies and explains strategies for promoting products and the various distribution channels. "PART 4: " Managing Hospitality and Tourism Marketing"-"Highlights the latest trends in electronic marketing, destination marketing, and planning for the future. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.

General

Imprint: Prentice Hall
Country of origin: United Kingdom
Release date: August 2005
First published: July 2005
Authors: Phillip R. Kotler • John R. Bowen • James C. Makens
Dimensions: 261 x 208 x 41mm (L x W x T)
Format: Hardcover
Pages: 960
Edition: 4th Revised US ed
ISBN-13: 978-0-13-119378-9
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 0-13-119378-3
Barcode: 9780131193789

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