PR Strategy and Application - Managing Influence (Paperback)

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"PR Strategy and Application" is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association

Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR

Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships

Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders

Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationshipsAccompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers

Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs


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Product Description

"PR Strategy and Application" is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association

Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR

Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships

Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders

Emphasizes the perspective that stakeholders and organizations are linked together in a complex networks rather that a series of separate relationshipsAccompanying website includes chapter outlines, a test bank, PowerPoint slides, and useful links for students and teachers

Visit the further resources website for student and instructor materials at www.wiley.com/go/coombs

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Product Details

General

Imprint

Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)

Country of origin

United Kingdom

Release date

August 2009

Availability

Expected to ship within 12 - 17 working days

First published

August 2009

Authors

,

Dimensions

246 x 189 x 19mm (L x W x T)

Format

Paperback

Pages

368

ISBN-13

978-1-4051-4408-7

Barcode

9781405144087

Categories

LSN

1-4051-4408-4



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