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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing (Hardcover)
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Product Details
General
Imprint | IGI Global |
Release date | December 2022 |
Availability | Expected to ship within 10 - 20 working days |
First published | 2023 |
Editors | Monika Gupta, Priya Jindal, Shubhi Bansal |
Dimensions | 279 x 216 x 19mm (L x W x T) |
Format | Hardcover - Sewn / Cloth over boards |
Pages | 324 |
ISBN-13 | 978-1-66845-897-6 |
Barcode | 9781668458976 |
Categories | |
LSN | 1-66845-897-7 |
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