Japan - A Modern Retail Superpower (Paperback, 1st ed. 2005)

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Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.

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Product Description

Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.

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Product Details

General

Imprint

Palgrave Macmillan

Country of origin

United Kingdom

Release date

2005

Availability

Expected to ship within 10 - 15 working days

First published

2005

Authors

,

Dimensions

216 x 140mm (L x W)

Format

Paperback

Pages

279

Edition

1st ed. 2005

ISBN-13

978-1-349-54565-0

Barcode

9781349545650

Categories

LSN

1-349-54565-1



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