This book provides an understanding of e-commerce by
deconstructing it into its main constituents and explaining how
they fit together. The objective is to introduce some consistency
to the often contradictory views about e-commerce, bringing
together different academic and management theories and frameworks
into a coherent whole. It is written with a European perspective
with examples that are drawn from around the globe, consistent with
the nature of e-commerce.
Visit the companion website
An companion web site with links to exercises, further reading
sections and teaching materials is available at
This textbook gives an overview of e-commerce, relevant issues
It looks at the foundations on which e-commerce is built - the
technology. Managers and students of management must have an
understanding of the infrastructure and inextricable linkages
between processes and technology in a 21st century business. It is
no longer acceptable or good business practice for technology to be
the sole responsibility of IT departments.
The book then goes on to examine businesses that have been built
on these technology foundations. It explains the concept of the
business model, the dot com' phenomenon and frameworks that have
emerged as a result. It also outlines the legal and ethical
implications for an e-business.
It outlines the academic debate about the impact of e-commerce
on economics and management thinking. It concludes with a glance to
the future, exploring the potential new wave of technology.
This textbook will be essential for undergraduate and post
graduate students. It is a user-friendly text with case studies,
and learning objectives to guide the student and lecturers. A
companion website will accompany the text including cases, student
activities, PowerPoint slides, notes and articles in support of the
book. It will also give lecturers direct access to the author.
It will provide students with the skills to be able to converse
knowledgeably with IT managers and be able to ask the right
questions in order to make a decision about IT.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!