Few entrepreneurs can claim to have actually changed the way we
live, but Ray Kroc is one of them. His revolutions in food service
automation, franchising, shared national training and advertising
have earned him a place beside the men who founded not merely
businesses but entire new industries. But even more interesting
than Ray Kroc the business legend is Ray Kroc the man. Not your
typical self-made tycoon, Kroc was 52 when he met the McDonald
brothers and opened his first franchise.
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