Fashion studies is a burgeoning field that often highlights the
contributions of genius designers and high-profile brands with
little reference to what goes on behind the scenes in the supply
chain. This book pulls back the curtain on the global fashion
system of the past 200 years to examine the relationship between
the textile mills of Yorkshire - the firms that provided the entire
Western world with warm wool fabrics - and their customers. It is a
microhistory of a single firm, Abraham Moon and Sons Ltd, that
sheds light on important macro questions about British industry,
government policies on international trade, the role of
multi-generational family firms and the place of design and
innovation in business strategy. It is the first book to connect
Yorkshire tweeds to the fashion system. Written in lively,
accessible prose, this book will appeal to anyone who works in
fashion or who wears fashion. There is nothing like it - and it
will raise the bar for historical studies of global fashion. Here
you'll find intriguing stories about a tweed theft from the Leeds
Coloured Cloth Hall, debates on tariffs and global trade, the
battle against synthetic fibres and the reinvention of British
tweeds around heritage marketing. You won't be bored. -- .
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