Corporate business has turned its attention to the businesses of
corporate social responsibility. Moreover, corporate entities have
changed their traditional view on philanthropic engagements.Since
corporate business is understood to act in a global market, social
responsibility has no more borders. Hence a firms lack of social
responsibility in one particular region can have a domino effect on
its global representation. In particular the financial sector has
helped to shape microfinance in a way that it became commercially
viable. Institutional investors from developed nations have gained
confidence in the business of microfinance after commercial banks
from developing countries have shown that even poor people can be
creditworthy. This book illustrates how microfinance can provide a
suitable platform for companies to meet the demand towards a more
business oriented way of philanthropy.
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