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Choice (Hardcover) Loot Price: R1,362
Discovery Miles 13 620
You Save: R133 (9%)
Choice (Hardcover): Richard Harper, Dave Randall, Wes Sharrock

Choice (Hardcover)

Richard Harper, Dave Randall, Wes Sharrock

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List price R1,495 Loot Price R1,362 Discovery Miles 13 620 | Repayment Terms: R125 pm x 12* You Save R133 (9%)

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We make decisions every day. Yet we are sometimes perplexed by these decisions and the decisions of others. To complicate things further, we live in an age where there are more things to choose from than ever before the Internet is transforming our choices and making us more accountable for them: what we choose is recorded, modelled and used to predict our future behaviour. So are we in a position to make better choices today than we were a decade ago? Certainly there are some who believe so. Psychologists claim we are subject to hidden mental processes that lead us to one thing rather than another; economists offer predictions about what people will buy; and some philosophers claim that our choices echo our evolutionary past. Are these claims merited? Do they reflect the beginnings of a new science of choice? This book offers a critical overview of these and other claims, showing where they are justified and where they are exaggerated. It will be an essential reference for anyone interested in whether science can help us to understand both the ways people make choices in their everyday lives and how these may be changing.


Imprint: Polity Press
Country of origin: United Kingdom
Release date: December 2015
Authors: Richard Harper • Dave Randall • Wes Sharrock
Dimensions: 229 x 163 x 27mm (L x W x T)
Format: Hardcover
Pages: 229
ISBN-13: 978-0-7456-8386-7
Categories: Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
Books > Social sciences > Sociology, social studies > Social institutions > General
LSN: 0-7456-8386-X
Barcode: 9780745683867

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