Books > Social sciences > Sociology, social studies > Social institutions
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We make decisions every day. Yet we are sometimes perplexed by
these decisions and the decisions of others. To complicate things
further, we live in an age where there are more things to choose
from than ever before the Internet is transforming our choices and
making us more accountable for them: what we choose is recorded,
modelled and used to predict our future behaviour. So are we in a
position to make better choices today than we were a decade ago?
Certainly there are some who believe so. Psychologists claim we are
subject to hidden mental processes that lead us to one thing rather
than another; economists offer predictions about what people will
buy; and some philosophers claim that our choices echo our
evolutionary past. Are these claims merited? Do they reflect the
beginnings of a new science of choice? This book offers a critical
overview of these and other claims, showing where they are
justified and where they are exaggerated. It will be an essential
reference for anyone interested in whether science can help us to
understand both the ways people make choices in their everyday
lives and how these may be changing.
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