The battle for the meaning of your corporate image is on and
Richard Telofski explains how you can fight back in today's online
world. The battle is being waged in social media by ordinary and
not-so-ordinary competition that subtly and insidiously competes
for your company's reputation. Discover this new "Insidious
Competition, " what they do, how they do it, and why they mangle
the meaning of your company in the twenty-first century global town
square. Learn what you can do about it. Recognize the Different
Types of Insidious Competitors within Social Media. Learn about the
Tools Each Type of Corporate Image Competitor Wields. Know the
Attack Types They Use on YOUR Corporate Image. Understand That for
Insidious Competitors It's Not about Truth and Reality. See How
Digital Crowd Behavior Can Redefine Your Corporate Image. Explore
Counter Strategies and Tactics. The new digital media battle will
not be against hackers. It will be in the insidious struggle for
meaning. Your company is under an inexorable attack in the new
business and social world of the twenty-first century. That attack
won't stop. Learn how to preserve your company's image, and, along
with it, your job and your children's future.
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