eMarketing - The Essential Guide to Digital Marketing (Paperback, 4th Edition)

We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space.

This title brings you: 22 Chapters updated content throughout all new case studies $480 of vouchers. Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, create, engage and optimise.

This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.