This book is an easy-to-follow tutorial with best practices and
advanced references which will help you to take full advantage of
Magento with SEO. This book is aimed at both Magento developers and
SEO specialists who wish to optimize search and end user elements
such as click-through rates to ensure the design of their online
shop sites effectively maximize sales. Magento store owners may
also find large sections of this book useful in order to understand
the larger impact small tweaks and changes can have on SEO -
especially when editing products and categories. This book assumes
that the reader will understand the basic concepts of keyword
research and the external factors that are required in order to
manage an on-going SEO campaign.
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