The Marketing Principle (Paperback)

Based on a simple strategy called "platform marketing" this book analyzes and assesses opportunities to overcome most obstacles by a calculated platform manoeuvre.;It is a practical guide which takes the reader on an educational trip through the many facets of the sales and marketing jungle. There are no complicated formulae or unique, calculated, intense strategies for overcoming the opposition, just facts. What makes this book understandable and relevant is the real and meaningful information. It has been written in a style similar to that of a marketing and sales manual, to which readers will be able to constantly refer.;Although the practical guidelines follow principles more aligned to the fast-moving consumer goods industry, the basics can be repositioned to suit almost any product or campaign.