International Marketing - Strategy Planning, Market Entry and Implementation (Paperback)

The rapidly changing international business scene has had great impact on the strategic marketing planning and practice of all international marketing activities. This book provides those studying for the CIM Diploma with advice on market entry methods, strategy formulation and implementing marketing plans.;Containing detailed short cases and statistics, this book deals with the practical problems confronting the international marketer, including the question of standardization of products and campaigns and promotional policies for industrialized, developing and less-developed countries.