Featuring updated case studies and a range of new examplesIncorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainabilityExtended coverage of Key Account ManagementOnline lecturer support including PowerPoint slides and key web links
Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.
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Featuring updated case studies and a range of new examplesIncorporating additional coverage of B2B branding and the B2B strategic marketing process, and issues of sustainabilityExtended coverage of Key Account ManagementOnline lecturer support including PowerPoint slides and key web links
Drawing on their substantial experience of business-to-business marketing as practitioners, researchers and educators, the authors make this exciting and challenging area accessible to advanced undergraduate and to postgraduate students of marketing, management and business studies.
Imprint | Sage Publications Ltd |
Country of origin | United Kingdom |
Series | Sage Advanced Marketing Series |
Release date | October 2010 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | November 2010 |
Authors | Ross Brennan, Louise E. Canning, Raymond McDowell |
Dimensions | 242 x 170 x 24mm (L x W x T) |
Format | Paperback |
Pages | 408 |
Edition | 2nd Revised edition |
ISBN-13 | 978-1-84920-156-8 |
Barcode | 9781849201568 |
Categories | |
LSN | 1-84920-156-0 |