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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Cases In Marketing Management (Paperback) Loot Price: R1,618
Discovery Miles 16 180
Cases In Marketing Management (Paperback): Ross Brennan

Cases In Marketing Management (Paperback)

Ross Brennan

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Loot Price R1,618 Discovery Miles 16 180 | Repayment Terms: R150 pm x 12*

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The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones. The text contains 22 case studies in total.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Release date: October 1995
First published: 1996
Editors: Ross Brennan
Dimensions: 235 x 156 x 14mm (L x W x T)
Format: Paperback
Pages: 288
ISBN-13: 978-0-273-61694-8
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Promotions
LSN: 0-273-61694-3
Barcode: 9780273616948

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