The structure and content of this book of marketing cases means
that it will fit all introductory marketing courses and complement
any of the standard principles textbooks. The case book covers a
wide range of themes and industry sectors and includes short cases
as well as longer, more complex ones. The text contains 22 case
studies in total.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!