Your cart

Your cart is empty

Books > Sport & Leisure > Miscellaneous items

Not currently available

Analysis for Marketing Planning (Paperback) Loot Price: R1,021
Discovery Miles 10 210
Analysis for Marketing Planning (Paperback): Russell Winer

Analysis for Marketing Planning (Paperback)

Russell Winer

 (sign in to rate)
Loot Price R1,021 Discovery Miles 10 210 | Repayment Terms: R93 pm x 12*

Bookmark and Share

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.


Imprint: McGraw-Hill Education
Release date: October 2004
Authors: Russell Winer
Format: Paperback
ISBN-13: 978-0-07-123831-1
Categories: Books > Sport & Leisure > Miscellaneous items > General
LSN: 0-07-123831-X
Barcode: 9780071238311

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!