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Analysis for Marketing Planning (Paperback) Loot Price: R1,101
Discovery Miles 11 010
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Analysis for Marketing Planning (Paperback): Russell Winer

Analysis for Marketing Planning (Paperback)

Russell Winer

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Loot Price R1,101 Discovery Miles 11 010 | Repayment Terms: R101 pm x 12*

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Analysis for Marketing Planning, 6/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.


Imprint: McGraw-Hill Education
Release date: October 2004
Authors: Russell Winer
Format: Paperback
ISBN-13: 978-0-07-123831-1
Categories: Books > Sport & Leisure > Miscellaneous items
Books > Sport & Leisure > Miscellaneous items > General
LSN: 0-07-123831-X
Barcode: 9780071238311

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